by Alex Putman | Jul 25, 2016 | Employer Brand Audit, Employer Branding, Employer Branding Strategy, Recruiting, Slideshare, Social Strategy, Talent Acquisition
When speaking with companies concerning their employer brand the initial question is collectively “where do we start?” Auditing your employer brand is the preeminent method to determine the mysterious “starting point” when it falls to...
by Alex Putman | May 2, 2016 | Candidate Experience, Creativity, Employer Branding, Social Media, Talent Acquisition, Talent Community
Recruiters contribute significantly to organizations employer branding efforts. They are the Brand Managers of the Talent Acquisition team and front lines for communicating the value proposition. Their roll-out and messaging can be positive, provide a...
by Alex Putman | Nov 30, 2015 | Candidate Experience, Creativity, Employer Branding, Mobile, Social Media, Video
Organizations (especially start ups and technology groups) still struggle to attract key people. Differentiation is the key and what better way to showcase your career offerings than video? How? For starters, video increases the average application rate by 34% and...
by Alex Putman | Dec 15, 2013 | Big Data, Candidate Experience, Creativity, Employer Branding, Human Resources, Mobile, Social Media, Talent Acquisition, Talent Branding, Talent Community
Employer branding is one of the hottest recruiting trends of 2014. The term seems to be on the tongue of many C-level HR leaders but my question is “will companies truly build employer brand equity or will this be just a hot phrase for 2014”? Below are...
by Alex Putman | Apr 30, 2013 | Big Data, Creativity, Futurecasting, Human Resources, Leadership, Social Media, Talent Acquisition, Talent Management
Remember the good ole days of recruiting? If drinking and smoking at your desk with a rotary dial phone popped into your head, you are on the wrong site! What I am trying to say is remember how much recruiting has evolved? 30 years ago it was a phone, phone book and...
by Alex Putman | Apr 9, 2013 | Blogs, Creativity, Facebook, G+, Human Resources, LinkedIn, SHRM-Atlanta, Social Media, Social Networking, Social Recruiting, Talent Acquisition, Twitter, YouTube
Do you remember the archaic language of the 60’s “groovy” and “dig it”. I remember my first real world job in the late 90’s and everyday hearing the word “synergy” and thinking to myself “huh”. Those terms...
