alexputman

May 5, 2020 In Employer Branding, Employer Branding Strategy, Video, YouTube By alexputman

The Best YouTube Metrics to Track

A recent article on Advertisement.com provides 7 key metrics to track for optimal use of YouTube. Below are the key metrics with our summary. Audience Demographics and Playback LocationUnderstanding demographics provide insight into the age, gender and other data regarding your contents consumer. The article...

April 23, 2020 In Job Search By alexputman

List of 1 Million+ Open Jobs

With all the undesirable press concerning furloughs, lay-offs and companies going out of business we thought encouraging news may be in order. We are working with numerous clients that are hiring and discovered this list of 1 million plus job openings. Instacart, Amazon, and Walmart top...

March 27, 2020 In COVID-19, Employer Branding, Telecommute By alexputman

COMPANIES BENEFIT FROM WORK-FROM-HOME POLICIES

During the COVID-19 pandemic, this quote rings true: “Crisis does not build character, it reveals it.” While likely written to describe individuals, it is equally applicable to Corporate America's response to crisis. Many organizations have stepped up to ensure both employee and customer safety, implementing and...

May 30, 2018 In Employer Branding, Video By alexputman

Video Marketing in Employer Branding

Video in employer branding is similar to video for products or services in marketing. HubSpot posted a great post with interesting stats that can be transferred into employer branding efforts. 1. Video usage is on the rise. 81% of businesses use video as a marketing tool...

January 4, 2017 In Creativity, Employer Branding, Employer Branding Strategy By alexputman

Don’t Miss Easy Branding Opportunities

Recently in researching the source of application data for a client, we found that Indeed.com was a key hiring platform. Without fail, every project and client's data reveal unknowns (minor and major). In this case, Indeed.com was a primary driver of traffic, applicants, and hires...

July 25, 2016 In Employer Brand Audit, Employer Branding, Employer Branding Strategy, Recruiting, Slideshare, Social Strategy, Talent Acquisition By alexputman

Auditing Your Employer Brand

When speaking with companies concerning their employer brand the initial question is collectively "where do we start?" Auditing your employer brand is the preeminent method to determine the mysterious "starting point" when it falls to employer branding. The presentation below is a walk-through of an audit....

June 10, 2016 In Award, Creativity, Employer Branding, Press Release By alexputman

SPLICE Receives Muse International Creative Award

SPLICE RECEIVES HONORABLE MENTION IN THE MUSE INTERNATIONAL CREATIVE AWARD Atlanta, GA – June 10, 2016: SPLICE today announced it has received an Honorable Mention in the Muse International Creative Awards for their web based commercial production focused on supporting women’s initiatives in the workplace. “We are thrilled...

May 20, 2016 In Award, Employer Branding, Press Release, Video By alexputman

SPLICE Receives Gold Hermes Award

SPLICE RECEIVES GOLD HERMES CREATIVE AWARD IN INTERNATIONAL COMPETITION Atlanta, GA – May 20, 2016: SPLICE today announced it has received the Gold Hermes Creative Award for their web based commercial production focused on supporting women’s initiatives in the workplace. “We are honored to receive this award...

May 16, 2016 In Employer Branding, Human Resources, Recruiting By alexputman

10 Ways to Attract Human

“Attract Human” is the concept of authentic, everyday interactions with people and gaining their interest in your service, products or brand. This is critical in any business due to the evolution of consumer driven marketing. Brands no longer push the message as social media, review...

Author:alexputman