alexputman

May 30, 2018 In Employer Branding, Video By alexputman

Video Marketing in Employer Branding

Video in employer branding is similar to video for products or services in marketing. HubSpot posted a great post with interesting stats that can be transferred into employer branding efforts. 1. Video usage is on the rise. 81% of businesses use video as a marketing tool...

January 4, 2017 In Creativity, Employer Branding, Employer Branding Strategy By alexputman

Don’t Miss Easy Branding Opportunities

Recently in researching the source of application data for a client, we found that Indeed.com was a key hiring platform. Without fail, every project and client's data reveal unknowns (minor and major). In this case, Indeed.com was a primary driver of traffic, applicants, and hires...

July 25, 2016 In Employer Brand Audit, Employer Branding, Employer Branding Strategy, Recruiting, Slideshare, Social Strategy, Talent Acquisition By alexputman

Auditing Your Employer Brand

Auditing your employer brand is a great way to determine the inexplicable "starting point" when it comes to employer branding. We delivered this presentation during the 2016 Social Recruiting Summit in Dallas, TX. Take a peek at our slides and hope it helps! [slideshare id=64370383&doc=tma2016rev2-160725202217]...

June 10, 2016 In Award, Creativity, Employer Branding, Press Release By alexputman

SPLICE Receives Muse International Creative Award

SPLICE RECEIVES HONORABLE MENTION IN THE MUSE INTERNATIONAL CREATIVE AWARD Atlanta, GA – June 10, 2016: SPLICE today announced it has received an Honorable Mention in the Muse International Creative Awards for their web based commercial production focused on supporting women’s initiatives in the workplace. “We are thrilled...

May 20, 2016 In Award, Employer Branding, Press Release, Video By alexputman

SPLICE Receives Gold Hermes Award

SPLICE RECEIVES GOLD HERMES CREATIVE AWARD IN INTERNATIONAL COMPETITION Atlanta, GA – May 20, 2016: SPLICE today announced it has received the Gold Hermes Creative Award for their web based commercial production focused on supporting women’s initiatives in the workplace. “We are honored to receive this award...

May 16, 2016 In Employer Branding, Human Resources, Recruiting By alexputman

10 Ways to Attract Human

“Attract Human” is the concept of authentic, everyday interactions with people and gaining their interest in your service, products or brand. This is critical in any business due to the evolution of consumer driven marketing. Brands no longer push the message as social media, review...

May 2, 2016 In Candidate Experience, Creativity, Employer Branding, Social Media, Talent Acquisition, Talent Community By alexputman

Recruiting Habits That Affect Employer Branding

Recruiters contribute significantly to organizations employer branding efforts. They are the Brand Managers of the Talent Acquisition team and front lines for communicating the value proposition. Their roll-out and messaging can be positive, provide a level enthusiasm or by contrast possess the relevance of a...