A recent article on Advertisement.com provides 7 key metrics to track for optimal use of YouTube. Below are the key metrics with our summary.
Audience Demographics and Playback LocationUnderstanding demographics provide insight into the age, gender and other data regarding your contents consumer. The article...
During the COVID-19 pandemic, this quote rings true: “Crisis does not build character, it reveals it.” While likely written to describe individuals, it is equally applicable to Corporate America's response to crisis. Many organizations have stepped up to ensure both employee and customer safety, implementing and...
Video in employer branding is similar to video for products or services in marketing. HubSpot posted a great post with interesting stats that can be transferred into employer branding efforts.
1. Video usage is on the rise.
81% of businesses use video as a marketing tool...
Recently in researching the source of application data for a client, we found that Indeed.com was a key hiring platform. Without fail, every project and client's data reveal unknowns (minor and major). In this case, Indeed.com was a primary driver of traffic, applicants, and hires...
When speaking with companies concerning their employer brand the initial question is collectively "where do we start?" Auditing your employer brand is the preeminent method to determine the mysterious "starting point" when it falls to employer branding.
The presentation below is a walk-through of an audit....
SPLICE RECEIVES HONORABLE MENTION IN THE MUSE INTERNATIONAL CREATIVE AWARD
Atlanta, GA – June 10, 2016: SPLICE today announced it has received an Honorable Mention in the Muse International Creative Awards for their web based commercial production focused on supporting women’s initiatives in the workplace.
“We are thrilled...
SPLICE RECEIVES GOLD HERMES CREATIVE AWARD IN INTERNATIONAL COMPETITION
Atlanta, GA – May 20, 2016: SPLICE today announced it has received the Gold Hermes Creative Award for their web based commercial production focused on supporting women’s initiatives in the workplace.
“We are honored to receive this award...
“Attract Human” is the concept of authentic, everyday interactions with people and gaining their interest in your service, products or brand. This is critical in any business due to the evolution of consumer driven marketing. Brands no longer push the message as social media, review...
Recruiters contribute significantly to organizations employer branding efforts. They are the Brand Managers of the Talent Acquisition team and front lines for communicating the value proposition. Their roll-out and messaging can be positive, provide a level enthusiasm or by contrast possess the relevance of a...
90% of people say video is a key influencer in their decision making process.....
