by Alex Putman | May 5, 2020 | Employer Branding, Employer Branding Strategy, Video, YouTube
A recent article on Advertisement.com provides 7 key metrics to track for optimal use of YouTube. Below are the key metrics with our summary. Audience Demographics and Playback LocationUnderstanding demographics provide insight into the age, gender and other data...
by Alex Putman | May 11, 2014 | Blogs, Candidate Experience, Employer Branding, Facebook, G+, Human Resources, LinkedIn, Social Networking, Social Strategy, Talent Branding, YouTube
One of these days I am going to take a camera crew and just walk into a company and ask “tell me your story”. Every company, like every person has a story to tell. In the business of employer branding we want to tell a compelling story that reaches a...
by Alex Putman | Jul 7, 2013 | Candidate Experience, Creativity, Employer Branding, Human Resources, LinkedIn, Talent Branding
“Bootylicous” is now in the dictionary and means “attractive/sexy”. The term “crunk” means “very excited and full of energy”. Although not the everyday vernacular of recruiting and HR professionals, both of these terms...
by Alex Putman | Apr 9, 2013 | Blogs, Creativity, Facebook, G+, Human Resources, LinkedIn, SHRM-Atlanta, Social Media, Social Networking, Social Recruiting, Talent Acquisition, Twitter, YouTube
Do you remember the archaic language of the 60’s “groovy” and “dig it”. I remember my first real world job in the late 90’s and everyday hearing the word “synergy” and thinking to myself “huh”. Those terms...
by Alex Putman | Jan 9, 2013 | Creativity, Human Resources, LinkedIn, Social Media, Social Strategy
The number one question recruiters should ask when developing their LinkedIn strategy is “What is the impact and alignment of the strategy to the employer branding goals/objectives?” Start by looking at three key criteria; Strategy: the plan that marries...
by Alex Putman | Aug 19, 2012 | Candidate Experience, Creativity, Facebook, Human Resources, Job Search, LinkedIn, Mobile Applications, Mobile Recruiting, Social Media, Social Networking, Social Recruiting, Social Strategy, Talent Acquisition, Talent Community, YouTube
Ask yourself a question….”what is the most innovative thing I have accomplished professionally this year?” My journey started with a New Year’s resolution. That resolution included being happy at work, using my creativity to build something...
