SPLICE | employer branding

May 5, 2020 In Employer Branding, Employer Branding Strategy, Video, YouTube By alexputman

The Best YouTube Metrics to Track

A recent article on Advertisement.com provides 7 key metrics to track for optimal use of YouTube. Below are the key metrics with our summary. Audience Demographics and Playback LocationUnderstanding demographics provide insight into the age, gender and other data regarding your contents consumer. The article...

March 27, 2020 In COVID-19, Employer Branding, Telecommute By alexputman

COMPANIES BENEFIT FROM WORK-FROM-HOME POLICIES

During the COVID-19 pandemic, this quote rings true: “Crisis does not build character, it reveals it.” While likely written to describe individuals, it is equally applicable to Corporate America's response to crisis. Many organizations have stepped up to ensure both employee and customer safety, implementing and...

May 30, 2018 In Employer Branding, Video By alexputman

Video Marketing in Employer Branding

Video in employer branding is similar to video for products or services in marketing. HubSpot posted a great post with interesting stats that can be transferred into employer branding efforts. 1. Video usage is on the rise. 81% of businesses use video as a marketing tool...

July 25, 2016 In Employer Brand Audit, Employer Branding, Employer Branding Strategy, Recruiting, Slideshare, Social Strategy, Talent Acquisition By alexputman

Auditing Your Employer Brand

When speaking with companies concerning their employer brand the initial question is collectively "where do we start?" Auditing your employer brand is the preeminent method to determine the mysterious "starting point" when it falls to employer branding. The presentation below is a walk-through of an audit....

May 16, 2016 In Employer Branding, Human Resources, Recruiting By alexputman

10 Ways to Attract Human

“Attract Human” is the concept of authentic, everyday interactions with people and gaining their interest in your service, products or brand. This is critical in any business due to the evolution of consumer driven marketing. Brands no longer push the message as social media, review...

May 2, 2016 In Candidate Experience, Creativity, Employer Branding, Social Media, Talent Acquisition, Talent Community By alexputman

Recruiting Habits That Affect Employer Branding

Recruiters contribute significantly to organizations employer branding efforts. They are the Brand Managers of the Talent Acquisition team and front lines for communicating the value proposition. Their roll-out and messaging can be positive, provide a level enthusiasm or by contrast possess the relevance of a...