by alexputman | May 5, 2020 | Employer Branding, Employer Branding Strategy, Video, YouTube
A recent article on Advertisement.com provides 7 key metrics to track for optimal use of YouTube. Below are the key metrics with our summary. Audience Demographics and Playback LocationUnderstanding demographics provide insight into the age, gender and other data...
by alexputman | Mar 27, 2020 | COVID-19, Employer Branding, Telecommute
During the COVID-19 pandemic, this quote rings true: “Crisis does not build character, it reveals it.” While likely written to describe individuals, it is equally applicable to Corporate America’s response to crisis. Many organizations have stepped up to...
by alexputman | May 30, 2018 | Employer Branding, Video
Video in employer branding is similar to video for products or services in marketing. HubSpot posted a great post with interesting stats that can be transferred into employer branding efforts. 1. Video usage is on the rise. 81% of businesses use video as a...
by alexputman | Jul 25, 2016 | Employer Brand Audit, Employer Branding, Employer Branding Strategy, Recruiting, Slideshare, Social Strategy, Talent Acquisition
When speaking with companies concerning their employer brand the initial question is collectively “where do we start?” Auditing your employer brand is the preeminent method to determine the mysterious “starting point” when it falls to...
by alexputman | May 16, 2016 | Employer Branding, Human Resources, Recruiting
“Attract Human” is the concept of authentic, everyday interactions with people and gaining their interest in your service, products or brand. This is critical in any business due to the evolution of consumer driven marketing. Brands no longer push the...
