by Alex Putman | Mar 27, 2020 | COVID-19, Employer Branding, Telecommute
During the COVID-19 pandemic, this quote rings true: “Crisis does not build character, it reveals it.” While likely written to describe individuals, it is equally applicable to Corporate America’s response to crisis. Many organizations have stepped up to...
by Alex Putman | May 30, 2018 | Employer Branding, Video
Video in employer branding is similar to video for products or services in marketing. HubSpot posted a great post with interesting stats that can be transferred into employer branding efforts. 1. Video usage is on the rise. 81% of businesses use video as a...
by Alex Putman | Jul 25, 2016 | Employer Brand Audit, Employer Branding, Employer Branding Strategy, Recruiting, Slideshare, Social Strategy, Talent Acquisition
When speaking with companies concerning their employer brand the initial question is collectively “where do we start?” Auditing your employer brand is the preeminent method to determine the mysterious “starting point” when it falls to...
by Alex Putman | May 16, 2016 | Employer Branding, Human Resources, Recruiting
“Attract Human” is the concept of authentic, everyday interactions with people and gaining their interest in your service, products or brand. This is critical in any business due to the evolution of consumer driven marketing. Brands no longer push the...
by Alex Putman | May 2, 2016 | Candidate Experience, Creativity, Employer Branding, Social Media, Talent Acquisition, Talent Community
Recruiters contribute significantly to organizations employer branding efforts. They are the Brand Managers of the Talent Acquisition team and front lines for communicating the value proposition. Their roll-out and messaging can be positive, provide a...