by Alex Putman | Oct 3, 2022 | Candidate Experience, Employer Branding, Recruiting
I’m sure you’ve heard about the UPS driver who recently went viral on TikTok, celebrating his employer and sharing an often overshadowed, positive employee perspective. His voice as an employer advocate reached more than 6 MILLION consumers (potential...
by Alex Putman | Sep 19, 2022 | Candidate Experience, Career Advice, Employee Relations, Employer Branding, Employer Value Proposition, Job Search, Uncategorized
What is “quiet quitting?” When I first heard the term, “quiet quitting,” it sounded like a reference to people who were quitting their jobs and just hanging out at the office until the notice period or job ended. Nope. The Society for Human...
by Alex Putman | Aug 15, 2022 | Employer Branding, Employer Value Proposition, Talent Acquisition
The employee/employer relationship has taken a huge leap forward since 2020. There is much greater emphasis on symbiotic relationships. In the summer of 2014, I made the decision to leave the office setting and work from home. My goals were to spend more time with my...
by Alex Putman | May 5, 2020 | Employer Branding, Employer Branding Strategy, Video, YouTube
A recent article on Advertisement.com provides 7 key metrics to track for optimal use of YouTube. Below are the key metrics with our summary. Audience Demographics and Playback LocationUnderstanding demographics provide insight into the age, gender and other data...
by Alex Putman | Mar 27, 2020 | COVID-19, Employer Branding, Telecommute
During the COVID-19 pandemic, this quote rings true: “Crisis does not build character, it reveals it.” While likely written to describe individuals, it is equally applicable to Corporate America’s response to crisis. Many organizations have stepped up to...
by Alex Putman | May 30, 2018 | Employer Branding, Video
Video in employer branding is similar to video for products or services in marketing. HubSpot posted a great post with interesting stats that can be transferred into employer branding efforts. 1. Video usage is on the rise. 81% of businesses use video as a...
