by Alex Putman | May 30, 2023 | Candidate Experience, Employer Brand Audit, Employer Branding, Employer Branding Strategy
Organizations have always faced significant challenges in attracting and retaining top talent. In a market where so many companies are vying for the best candidates, it is crucial for these organizations to stand out from the crowd and differentiate themselves. One...
by Alex Putman | May 5, 2020 | Employer Branding, Employer Branding Strategy, Video, YouTube
A recent article on Advertisement.com provides 7 key metrics to track for optimal use of YouTube. Below are the key metrics with our summary. Audience Demographics and Playback LocationUnderstanding demographics provide insight into the age, gender and other data...
by Alex Putman | Jan 4, 2017 | Creativity, Employer Branding, Employer Branding Strategy
Recently in researching the source of application data for a client, we found that Indeed.com was a key hiring platform. Without fail, every project and client’s data reveal unknowns (minor and major). In this case, Indeed.com was a primary driver of...
by Alex Putman | Jul 25, 2016 | Employer Brand Audit, Employer Branding, Employer Branding Strategy, Recruiting, Slideshare, Social Strategy, Talent Acquisition
When speaking with companies concerning their employer brand the initial question is collectively “where do we start?” Auditing your employer brand is the preeminent method to determine the mysterious “starting point” when it falls to...
