by Alex Putman | May 5, 2020 | Employer Branding, Employer Branding Strategy, Video, YouTube
A recent article on Advertisement.com provides 7 key metrics to track for optimal use of YouTube. Below are the key metrics with our summary. Audience Demographics and Playback LocationUnderstanding demographics provide insight into the age, gender and other data...
by Alex Putman | May 30, 2018 | Employer Branding, Video
Video in employer branding is similar to video for products or services in marketing. HubSpot posted a great post with interesting stats that can be transferred into employer branding efforts. 1. Video usage is on the rise. 81% of businesses use video as a...
by Alex Putman | May 20, 2016 | Award, Employer Branding, Press Release, Video
SPLICE RECEIVES GOLD HERMES CREATIVE AWARD IN INTERNATIONAL COMPETITION Atlanta, GA – May 20, 2016: SPLICE today announced it has received the Gold Hermes Creative Award for their web based commercial production focused on supporting women’s initiatives in the...
by Alex Putman | Nov 30, 2015 | Candidate Experience, Creativity, Employer Branding, Mobile, Social Media, Video
Organizations (especially start ups and technology groups) still struggle to attract key people. Differentiation is the key and what better way to showcase your career offerings than video? How? For starters, video increases the average application rate by 34% and...
