Mobile: All the Cool Kids Are Doing It!

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Albert Einstein said “Imagination is more important than knowledge”, as profound a statement as this is and as much as I agree, I have a confession. I read this profound statement in a bathroom while on vacation AND it was next to a copy of the Constitution.

Information is everywhere and literally at our fingertips! When a new form of technology or media arrives, my first thought is “how can I use this as a recruiting tool”. Mobile communication is no exception. Currently there are many mobile recruiting applications which are extremely cool. Here are a few smart phone stats to think about:

In an average 1 week period ___% of mobile users will:

81%browse internet
77% use a search engine
48% watch a video
63% access a social network
39% use in bathroom
33% use while watching tv
70% use while in a store
74% make a buy decision based on info from smart phone
95% use to find local info
71% of mobile search is due to seeing an ad
42% people click on mobile ads

There are 91.4 million mobile internet users in US today. This will jump to 132.5 million by 2015 which will encompass 41.5% of the U.S. population according to eMarketer. CareerBuilder has seen more than a 270% increase in page views on its mobile website, Android app, and iPhone app from March 2010 to March 2011.

So how do marketers, recruiters and everyone in between engage their communities past a phone call or text message?

Optimize your website for mobile users; surprisingly a large percentage of websites are not optimized for mobile views!
Build an application for your company or brand (easier said than done, but it is becoming easier).

A great example of a company’s use of mobile applications include Pepsi’s “Possibilities“, click the link and check it out! It is more an engagement tool, which is really what recruiting is about? If you don’t agree with this statement about engagement go back to 1985 and tell Crockett and Tubbs I said hello. If you are not sure who Crockett and Tubbs are click HERE for information on the 80’s show “Miami Vice“.

Mobile is everywhere, it is always with you and we are always connected. Isn’t that what we all are looking for, a way to get our message to people everywhere and anytime?