SPLICE | Marketing Yourself Into A Job
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Marketing Yourself Into A Job

Marketing Yourself Into A Job


Scenario 1:  You find or hear about a job that sounds ideal for your skills and background.  You apply.  You never hear back!  What went wrong?

Scenario 2:  You learn about a job opportunity.  You research the company, the hiring manager and the position and realize – this is a solid career move.  You apply through the formal channels.  You use every network available.  You provide a portfolio of your accomplishments.  Any difference in the results?

Early in my career everyone said that candidates must “set themselves apart”.  But what exactly does this mean?  In addition to a solid resume which provides “provable” details of your work history and accomplishment,  I believe people need a solid portfolio.  A portfolio is visual imagery of your accomplishments.  It is a portrait of you, painted BY you and sold by YOU.

What details should you include in this portrait?  Here are a few suggestions:

  1. Introduction to your personal side:  Paint the full picture of your personality and what is important to you.
  2. Areas of expertise:  List the “headers” of your career and areas you make the most impact.
  3. Key Accomplishments:  High level enough to fit on a slide, but detailed with true and provable accomplishments.
  4. Leadership:  everyone has leadership attributes, even if you are not a manager, director or VP by title.  Highlight key leadership training and/or milestones in your path to leadership.
  5. Learn About:  provide websites, links to articles, links to social networks directing a person to more information about yourself.
  6. Contact Information:  provide an easy way to contact you with questions.

That’s it!  This is something that will set you apart not only in a job search, but also professionally from other people in your field.  For an example of my portfolio.

Want to learn more about posting your own slide show presentation, check out Slideshare.net, it’s FREE!

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