We started with a series of employee surveys and followed up with three focus groups. The focus groups output included ideas for the employer value proposition (EVP) and content ideas for assets. The information was key to understanding the client from the inside and how we would move forward.
Content was critical to the success of this project. Jaipur Living has an amazing facility, caring leadership and a beautiful story, our challenge was visually communicating the message. We decided to shoot a company video not focused on a particular department, but focused on the core message.
The new EVP “We work together to make life beautiful!” was the anchor for all channels including; the career site (which received a refresh), Indeed.com, Glassdoor and LinkedIn. We added employee testimonials revolving around the EVP and captured amazing stories of promotion, love and care.
As a follow-up, we created and disseminated two pulse surveys and provided data analysis and comparison to the initial focus group data. All copy and assets (including the benefits infographic) were created by our team.
The end goal was providing Jaipur Living’s Human Resources Department with the ability and assets to manage social media campaigns on Linkedin, Google, Glassdoor & Indeed.com.