Project overview

We started with a series of employee surveys, followed by focus groups. The focus group feedback inspired the employer value proposition (EVP) and content ideas for creative assets. The information and data collected was key to defining corporate culture and directing how we would move forward throughout the project.

Jaipur Living has an incredible facility, caring leadership, and a mission-driven story. We were challenged to uncover the best way to communicate these distinctions that make Jaipur a great place to work. We ultimately created a corporate video, not simply focused on departmental environments, but rather focused on the core qualities of the company as a whole.

The new EVP – “We work together to make life beautiful!” – became the thematic anchor for all communication channels, including; the career site (which received a refresh), Indeed.com, Glassdoor and LinkedIn. We added employee testimonials to capture personal insight about what it means to be a Jaipur team member.

As a follow-up, we executed two pulse surveys to measure short-term impact, comparing new data with the initial focus group. All copy and assets (including the benefits infographic) were created by our team.

The project was completed by providing Jaipur Living’s Human Resources Department with the strategies and assets to manage social media campaigns on LinkedIn, Google, Glassdoor & Indeed.com.