fifth group restaurants
Corporate culture plays an overwhelming role in attracting and retaining people. We create programs and video to showcase what makes each company unique so that they attract and retain team members who will flourish and contribute to overall success.
Fifth Group Restaurants has 600+ employees among high-end restaurants, with an average employee age of 27. They were struggling to attract people due to the high rate of restaurant openings in the downtown Atlanta area.
Annual Pulse Surveys
Employer Value Proposition
Social Media Strategy
SPLICE conducted a company-wide survey that revealed a culture of engagement, excellent work perks, and strong benefits. An overwhelming majority of employees mentioned the family-like atmosphere. The consistent theme of “family” became the cornerstone for this employer branding campaign.
Our discovery phase provided insight into the social platforms preferred by employees. YouTube, Instagram, and Twitter were key media outlets for the execution of this campaign.
Fifth Group employees discussed pride in the company’s sustainability programs, giving back to the local community, and PTO benefit (unheard of in the restaurant industry!). All creative assets and multimedia reflected the values that interviews and focus groups highlighted.
95% OF EMPLOYEES STATED THEY WOULD REFER A FRIEND
BASED ON FIFTH GROUP’S CORPORATE CULTURE.
Fifth Group’s videos were shared by employees throughout their personal networks. This video has received 48,872 views on their YouTube channel accounting for 95.3% of all views. Employee referrals increased by 27.5% and attributed to large savings on cost per hire.
The video has been used as a recruiting vehicle to set themselves apart from the 1,000’s of Atlanta based restaurants. Fifth Group placed on their career site as a cornerstone to attracting people and witnessed a 32% increase in applications.
An important element of the employer branding strategy included image sharing with trackable hashtags. This enforced the sense of community among employees, increased referrals, and brought attention to positive sentiment regarding FGR.