Created a global employer brand strategy with emphasis on singular messaging, employee engagement and candidate experience. One key milestone was the design and release of a responsive, mobile optimized career page with a CRM component for talent communities.
Messaging was key as data revealed the local candidate pools associated Panasonic with “large, structured and corporate.” The Panasonic Avionics culture was entrepreneurial with a rich history of innovation and achievement. Our teams developed an authentic message that communicated the employer brand of “entrepreneurial mindset, mixed with a history of innovation and achievement.”
Content was critical and the strategy provided several campaigns, hashtags, themes and campus recruiting plan. Implementing employee-generated content engaged employees and their networks while boosting referrals. Finally our team designed and co-managed Panasonic Avionics social media sites including; Facebook and Twitter.
An employee ambassadors program was designed for social media sharing and creating social content used by recruiters during campus visits and key recruiting events. Our team trained the global recruiting team (20+) on employer branding techniques.