Developed an employer brand focused on futuristic innovation, “start up style” and state of the art facilities in an Atlanta suburb. The idea of “outdated technology” was addressed with footage shared throughout social media, job postings and campaigns.
Our loyalty based talent acquisition program was core for the employer branding strategy and focused on employee social sharing, employee referrals and a revamped recruiting team with an understanding of marketing. Focus on social sharing included creation of Facebook, Twitter and YouTube pages to highlight culture, technology and hiring departments.
The newly designed responsive, mobile optimized career page with a talent community focused on the candidate experience improved the application process. Taleo was their ATS and we were able to enhance many of the features to provide advanced reporting, analytics and integration with the CRM platform. Our augmented recruiting staff provided guidance for the newly adopted format.