We conducted a company wide survey that revealed a culture of engagement, excellent work perks and strong benefits. An overwhelming majority of employees mentioned the family atmosphere and many were in situations where their families lived far away. The consistent theme of “family” was key for this campaign and video.
Our discovery stage provided insights into the social platforms preferred by employees. YouTube, Instagram and Twitter were key parts of the strategy with video as the dominate form of communication.
Fifth Group employees discussed pride in corporates sustainability programs, giving back to the community and providing vacation time (unheard of in the industry). Our goal was to communicate all of this from a diverse group of employees.