Case-Mate hired 175 people in a 12-18 month span; 33% of people interviewed were hired, 31% of hires were from employee referrals and 4% were referrals from candidates rejected during the interview process. It took an average of 43 days to fill a position and 91% of job offers were accepted. Case-Mate attracted new hires from larger Fortune 500 brands in the Atlanta area and built excitement around the culture and product.
The career site was a 2-click apply process with a job feed from Jobvite and averaged 12,671 visitors per month. Average time spent on the site was 3:27 minutes per visitor. The 2nd most visited page was the “Culture at Case-Mate” which highlighted company events such as Halloween contest, water ballon fights, nerf wars and other events shared through video and social.
Human engagement was key throughout the process and as of August 2013 Case-Mate had a 4.2 Glassdoor rating. Videos received an average of 3,294 views per clip and the LinkedIn following grew from 0 to 2,981 within 6 months. Twitter was a powerful campus recruiting platform with average impressions of 1,787 per tweet. During a recruiting visit to the University of Georgia, Case-Mate was named “the most talked about employer brand on social media”. Campus strategy focused on elevating the company name via social media to gain foot traffic and utilizing the products as giveaways (free phone case go a long way).