by Alex Putman | May 5, 2020 | Employer Branding, Employer Branding Strategy, Video, YouTube
A recent article on Advertisement.com provides 7 key metrics to track for optimal use of YouTube. Below are the key metrics with our summary. Audience Demographics and Playback LocationUnderstanding demographics provide insight into the age, gender and other data...
by Alex Putman | Nov 30, 2015 | Candidate Experience, Creativity, Employer Branding, Mobile, Social Media, Video
Organizations (especially start ups and technology groups) still struggle to attract key people. Differentiation is the key and what better way to showcase your career offerings than video? How? For starters, video increases the average application rate by 34% and...
by Alex Putman | Apr 9, 2013 | Blogs, Creativity, Facebook, G+, Human Resources, LinkedIn, SHRM-Atlanta, Social Media, Social Networking, Social Recruiting, Talent Acquisition, Twitter, YouTube
Do you remember the archaic language of the 60’s “groovy” and “dig it”. I remember my first real world job in the late 90’s and everyday hearing the word “synergy” and thinking to myself “huh”. Those terms...
by Alex Putman | Mar 10, 2012 | Facebook, Human Resources, LinkedIn, Mobile Recruiting, Recruiting, SHRM-Atlanta, Social Networking, Social Recruiting, Social Strategy, Sourcing, Talent Acquisition, Twitter
[tweetmeme source=”alexputman”] Orignal Post appeared on the SHRM-Atlanta blog Did you know that there are over 1 billion (with a “B”) smart phone users globally? By 2015 smart phone usage will overtake desktops. Do you think this mobile explosion will...
by Alex Putman | Aug 21, 2011 | Blogs, Facebook, Human Resources, LinkedIn, Social Media, Social Networking, Twitter, YouTube
[tweetmeme source=”alexputman”] If you Google the term “social media expert” you will find tons of posts and writings on the topic. I have met many so called “experts”, several whom contribute to blogs and a few that have written...