SPLICE | Webmercial
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Webmercial

award winning web based diversity commercial

Situation

Mini commercials are utilized in campaigns, landing pages or websites dedicated to a specific effort.  We develop a story targeted to specific audiences (diversity, millennial, veterans etc..).

Our creative team can develop the complete story line of hiring campaigns or provide the missing pieces to your vision.

Synopsis

We worked with Panasonic on creating several assets for their “Women Connect” campaign including; logo, PowerPoint templates, landing pages and a short commercial.  Our teams brainstormed on multiple occasions to ensure messaging was aligned and determine the content, tone and distribution channels.

Messaging goals were to tell a story communicating empowerment, career progression and focus on women in the workplace.  Company employees participated in each scene (minus the twins) an built internal excitement and recognition for the program.

2016 Gold Hermes Award for Creativity

2016 Honorable Mention Muse Creative Award in International Advertising

Results

Panasonic’s goal  is to showcase their commitment in supporting women in the workplace.  The development of the video “You Dream It, We Support It” is intended to tell the story of women with career growth aspirations and the support provided by Panasonic.

Final results are pending, however the campaign captured the attention of several nominating committees for awards (with a few pending).  Internal engagement has been extremely high and the external channels are buzzing.

We expect a strong campaign and look forward to working on future stories and sharing results.

Case Mate

Panasonic Automotive

Webmercial

Yellow Pages

Panasonic Avionics

Fifth Group Restaurants