by Alex Putman | Nov 30, 2015 | Candidate Experience, Creativity, Employer Branding, Mobile, Social Media, Video
Organizations (especially start ups and technology groups) still struggle to attract key people. Differentiation is the key and what better way to showcase your career offerings than video? How? For starters, video increases the average application rate by 34% and...
by Alex Putman | Dec 15, 2013 | Big Data, Candidate Experience, Creativity, Employer Branding, Human Resources, Mobile, Social Media, Talent Acquisition, Talent Branding, Talent Community
Employer branding is one of the hottest recruiting trends of 2014. The term seems to be on the tongue of many C-level HR leaders but my question is “will companies truly build employer brand equity or will this be just a hot phrase for 2014”? Below are...
by Alex Putman | Jul 7, 2013 | Candidate Experience, Creativity, Employer Branding, Human Resources, LinkedIn, Talent Branding
“Bootylicous” is now in the dictionary and means “attractive/sexy”. The term “crunk” means “very excited and full of energy”. Although not the everyday vernacular of recruiting and HR professionals, both of these terms...
by Alex Putman | Apr 9, 2013 | Blogs, Creativity, Facebook, G+, Human Resources, LinkedIn, SHRM-Atlanta, Social Media, Social Networking, Social Recruiting, Talent Acquisition, Twitter, YouTube
Do you remember the archaic language of the 60’s “groovy” and “dig it”. I remember my first real world job in the late 90’s and everyday hearing the word “synergy” and thinking to myself “huh”. Those terms...
by Alex Putman | Jan 9, 2013 | Creativity, Human Resources, LinkedIn, Social Media, Social Strategy
The number one question recruiters should ask when developing their LinkedIn strategy is “What is the impact and alignment of the strategy to the employer branding goals/objectives?” Start by looking at three key criteria; Strategy: the plan that marries...