by Alex Putman | Nov 10, 2023 | Candidate Experience, Human Resources, Recruiting
In human resources and people management, we often forget that everyone is human. If you are a recruiter, you’re likely cycling through hundreds of résumés a day. It’s hard to look at each employee or candidate through an individual, more human-focused...
by Alex Putman | Sep 27, 2023 | Employer Branding, Talent Acquisition
Even in today’s unusual job climate, employer branding can play a major role in recruiting and retaining a fantastic team of engaged team members. If you’re not currently promoting or reinforcing your own employer brand (EB), it might be time to have a...
by Alex Putman | Oct 3, 2022 | Candidate Experience, Employer Branding, Recruiting
I’m sure you’ve heard about the UPS driver who recently went viral on TikTok, celebrating his employer and sharing an often overshadowed, positive employee perspective. His voice as an employer advocate reached more than 6 MILLION consumers (potential...
by Alex Putman | Aug 15, 2022 | Employer Branding, Employer Value Proposition, Talent Acquisition
The employee/employer relationship has taken a huge leap forward since 2020. There is much greater emphasis on symbiotic relationships. In the summer of 2014, I made the decision to leave the office setting and work from home. My goals were to spend more time with my...
by Alex Putman | May 5, 2020 | Employer Branding, Employer Branding Strategy, Video, YouTube
A recent article on Advertisement.com provides 7 key metrics to track for optimal use of YouTube. Below are the key metrics with our summary. Audience Demographics and Playback LocationUnderstanding demographics provide insight into the age, gender and other data...